Fundraising can be a daunting task for entrepreneurs and founders. It is a skill that can be taught theoretically at business school, but the real learning happens in the field. Instead of focusing your efforts on the core functions of the business, one is trapped in preparing proposal after pitch after proposal.
Added to this, entrepreneurs often under-estimate the amount of time it takes to connect with the right investor. According to The Art of Start-up Fundraising by Alejandro Cremades, a fundraising cycle is approximately 6 months, and without the necessary guidance one may end up going through multiple cycles, some being successful, some not. Essentially, the amount of effort put into acquiring capital is necessary because it is a long-term developmental investment. However, if it consumes an entrepreneurs most valuable resource, time, it could stunt your business growth.
The challenge of fundraising is compounded by the overwhelming amount of advice available to investees. There is a myriad of conflicting resources available which causes confusion and frustration. No matter how many podcasts or blogs an investee uses to prepare, they’ll probably end up with less information than the investor sitting across from them.
At Capitis, we exist to even out the playing field and ensure that both investor and investee are attaining shared-value for their business. With a team that carries a wealth of knowledge and experience, we create room for entrepreneurs to focus on the elements of their business that sparks creativity and fuels their passion.
As investors, this is our commitment to you:
Our greatest objective is not acquiring the biggest slice of your pie but assisting your business to achieve ultimate success - Unlocking the potential of your business is the biggest driver for our team. Our aim is to help you grow into a healthy and robust enterprise.
We view our investment as the beginning of a partnership founded on mutual trust - We hold integrity as the core value on which we base our actions and decisions. The hard work which you have put into building your business will not be compromised.
We are dedicated to navigating the tough seasons with you (those will come!) – Investor and Investee partnerships are often described as a professional marriage. And just like any successful marriage, the intention is to journey together for a long time through thick and thin.
We want to add value to you, and your business, above and beyond a cash injection - When you partner with us, you will have access to a wide range of business expertise and a treasure chest of knowledge. Our diverse team of investors will become your team mates!
As Capitis we would be thrilled to partner with you on your journey. Together, let’s take your business to the next level. To find out more about how to get started, visit our page dedicated to potential investees.